Monday, 21 May 2012

Monday mentor...

Theo Paphitis #SBS website

Following on from his success both off screen and on screen, Theo Paphitis is supporting small businesses over on Twitter with his Small Business Sunday.

Each Sunday between 5pm & 7.30pm he gives small business users the chance to pitch their business to him for a chance of a retweet and inclusion on his SBS website.

Previous winners of #SBS have reported that endorsement from Theo Paphitis has provided their small business a much appreciated boost. The retweet usually benefits the business more Twitter and Facebook followers - increasing their market presence and resulting in more traffic to their website. This can often result in an increase sales!

#SBS winners also join an exclusive community of former winners who offer rewards, discounts and offers to their fellow small businesses.

If you're a small business owner who wants to enter #SBS, here are the tips the official SBS website provides:

What to do...
  • Tweet about your business in 140 characters or less, directed to @TheoPaphitis, adding the hashtag #SBS.
  • Tweet on a Sunday between 5.00-7.30 PM.
  • Use humour and topicality if it feels natural to you.
  • Feel free to add a link or web address in your tweet.
  • Having a website increases your chances of being noticed.
  • Ensure your profile sells your business and has a link to your website. Include a colourful graphic.
  • It helps to know the names behind the business. #SBS is for small businesses. The personal touch is liked.
  • Just tweet once in each weekly time slot.
  • Look out for the re-tweets.
  • If you are not chosen, don't despair and try again!

Boosted by our #WOW win, Anna and I have been entering #SBS believing that we will one day win this coveted accolade.

No comments:

Post a Comment