For those of you who haven't seen it, read on.
A life style blog guide including recipes, flower arranging, city guides, shopping and more by Gwyneth Paltrow.
Gwyneth started goop in the fall of 2008 to share all of life's positives. From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted friend on the web.
A little pretentious. Actually, it's not!