Monday, 22 August 2011

Twitter trends, one day here – the next day gone!

[Apologies in advance for any spelling or grammar mistakes, I'm on a German computer working in German Google Blogger to write this - all very exciting until I need to do something]
Twitter's Trending Topics algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the "most breaking" news stories from across the world. We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.”
Funny thing 'trends' – back when I was little (not height little but younger... oh you know what I mean) 'cool' people were 'trendy'. It was a word that was used a lot to describe clothes, people, objects that were de rigeur back in the 1980s. I believe today's version of trendy is 'tidy', which to me brings back the advertising strap line – 'Keep Britain Tidy', which some trendy marketing bod can now take to show that Britain is still 'cool' (or 'Tidy' depending on your age group).
Still with me? Confusing isn't it? Well that's trends for you, the only thing they all have in common is that they come to an end, only to be replaced by a newer younger version that becomes the 'new thing' before too disappearing in to the haze of some old fuddy duddy Mummy (me, proud Radio 2 listener). So imagine the peril of purchasing something during one of these trends? Hypercolour Tshirts – changed colour in the heat, so the biggest colour change would be under the armpits, around the bust, on the back... all areas you didn't really want highlighted. Dayglo socks (why did you see people wearing mismatched dayglo socks?! Never a pair, just a mismatched orange teamed up with a pink).
Which is why we have our gift ideas or gift searching service. Anna or I will happily steer any gift buyer through the current minefields of 'trendy' must have this moment toys, to something that will be treasured forever. A 'LuluDoggy Hair Salon' may be this Christmas's must have toy, but come Easter it'll be in a charity box forgotten as the next new 'trend' hits the high street. So don't waste money, give us a call and we'll help you give a gift that will always be loved.

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